Hashtag Analytics | The Complete Beginner’s Guide — TrackMyHashtag

Hashtags play a key role in elevating your brand on social media. Marketers and brands use them to categorize content for audiences with aligned interests. Brands often opt to create their very own Twitter hashtag, making it easier for users to find their content. Engagement is the most important metric and hashtags play a key role in amplifying engagement and reach. But finding the right hashtags to promote your content can be a bit tricky. This is where hashtag analytics tools can help you out.

With such increased use of hashtags, the need for hashtag analytics has gained great prominence. The need for Twitter hashtag analytics tools to identify, track and analyze social media metrics is now more than ever.

Before we dive further into hashtag analytics, let’s check out the history of hashtags.

It is hardly possible that social media users are oblivious to hashtags. For those unaware of the term, using the hash or pound (#) symbol before a keyword or phrase (#justdoit) is a hashtag.


Social media is a vast pool of resources, and it is difficult for users to navigate and find relevant content. In the early days, Twitter was facing a similar dilemma.

how do you feel about using # (pound) for groups. As in #barcamp [msg]?

- Chris Messina (@chrismessina) August 23, 2007


Chris Messina suggested the use of hashtags to help differentiate content for users with similar interests.

Originally published at https://www.trackmyhashtag.com on February 5, 2020.



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